Writing for the Internet : A Guide to Real Communication in Virtual Space

by Baehr, Craig

• ISBN13: 9780313376948
• ISBN10: 0313376948
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-11-12
• Publisher: Greenwood Pub Group

Summary

This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.

Author Biography

Craig Baehr, PhD, is associate professor of technical communication and rhetoric at Texas Tech University in Lubbock, TX. His published works include Web Development: A Visual-Spatial Approach. Bob Schaller, PhD, is assistant professor in the Department of global Communication and Contemporary Culture at Stephen F. Austin State University in Nacogdoches, TX, and has written more than 40 books, including Greenwood biographies on Kanye West, Al Gore, and Bill Gates, Michael Phelps: The Untold Story of a Champion, and Never Stop Pushing: My Life from a Wyoming Farm to the Olympic Medals Stand.

Table of Contents

Preface	p. vii
Online Publishing	p. 1
From Print to Electronic	p. 3
New Media Theory	p. 15
Convergence	p. 33
New Media News Writing	p. 45
New Media News Writing	p. 47
Media and Digital Literacy	p. 71
Narrative Theory	p. 81
Internet Writing and Technologies	p. 95
Web 2.0 Technologies	p. 97
Chunking and Hyperlinking	p. 111
Ownership and Copyright of Digital Content	p. 125
Visual and Interactive Rhetoric	p. 137
Visual Structure and Information Design	p. 139
Interactive Content	p. 153
Social Media	p. 165
Blogging	p. 167
Reading Online	p. 181
Cognitive and Psychological Aspects of Online Writing	p. 187
Appedix: Tips for Writing, Interviewing, and Blogging	p. 199
Bibliography	p. 209
Index	p. 221
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