You Can Do It Too : The 20 Essential Things Every Budding Entrepreneur Should Know

by Bridge, Rachel

• ISBN13: 9780749451530
• ISBN10: 074945153X
• Format: Hardcover
• Copyright: 2008-10-01
• Publisher: Kogan Page Ltd

Summary

Starting up your own business is one of the most exciting and fulfilling things you can do - and it can make you extremely rich. Unfortunately it can also be very unpredictable and statistically it is far more likely to end in failure than success. So how can you shift the odds in your favour? The answer is to learn from the people who have already succeeded. You Can Do It Too is a fascinating new book which brings together the collective knowledge and wisdom of successful entrepreneurs in the form of 20 essential elements to focus on when starting up a business. Each lesson in this valuable blueprint is illustrated by a real entrepreneurial story which looks at why it is important and how you can incorporate it into your own business venture. You Can Do It Too is your first step to starting your own successful business. It is an inspirational masterclass for all budding entrepreneurs.

Author Biography

Rachel Bridge is the Enterprise Editor of The Sunday Times, a British newspaper. She writes the “How I Made It” column each week as well as regular features about entrepreneurs and small and growing businesses.  A regular speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made It and My Big Idea, (both Kogan Page).

Table of Contents

Acknowledgements	p. x
Introduction	p. 1
Find a niche: Profile: Giles Henschel, founder of Olives Et Al	p. 5
Choose a good name: Profile: Ross Lee, founder of The Barcode Warehouse	p. 13
Be clear what you are trying to achieve: Profile: Thea Green, founder of Nails Inc	p. 21
Get a mentor: Profile: Sanjay Bhandari, founder of Farmacia Urban Healing	p. 29
Do proper research: Profile: Adam Pritchard, founder of Pomegreat	p. 37
Find a business that can be scaled up: Profile: Oliver Brendon, founder of ATD Travel Services	p. 45
Protect your idea: Profile: Laura Tenison, founder of JoJo Maman Bebe	p. 53
Make sure the numbers add up: Profile: Loyd Hitchmough, founder of Cheshire Cookers	p. 61
Get your timing right: Profile: Jan Smith, founder of EOL IT Services	p. 69
Test your commitment: Profile: Annabel Karmel, founder of Annabel Karmel group	p. 77
Learn to love technology: Profile: Richard Downs, founder of Iglu.com	p. 85
Think twice before parting with equity: Profile: Justine Cather, founder of Burnt Sugar	p. 93
Don't assume your customers will find you: Profile: James Murray Wells, founder of Glasses Direct	p. 101
Think big: Profile: Hilary Devey, founder of Pall-Ex	p. 109
Make it easy for luck to strike: Profile: James Hibbert, founder of Dress2Kill	p. 117
Learn how to sell: Profile: Robyn Jones, founder of Charlton House	p. 125
Start networking: Profile: Neil Duttson, founder of Duttson Rocks	p. 133
Build a strong team around you: Profile: Sean Phelan, founder of Multimap	p. 141
Learn from your mistakes: Profile: David Speakman, founder of Travel Counsellors	p. 149
Accept that it will always take longer than you think: Profile: Edward Perry, founder of Cook	p. 157
Useful websites	p. 165
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