You Can Do It Too : The 20 Essential Things Every Budding Entrepreneur Should Know

by Bridge, Rachel

• ISBN13: 9780749460549
• ISBN10: 0749460547
• Format: Paperback
• Copyright: 2010-05-28
• Publisher: Kogan Page Ltd

Summary

Starting up your own business is one of the most exciting and fulfilling things you can do - and it can make you extremely rich. But how do you make sure you succeed?

Author Biography

Rachel Bridge is the Enterprise Editor for the Sunday Times. She writes the "How I Made It" column each week for the paper as well as features about entrepreneurs and small and growing businesses. A regular conference speaker on the subject of entrepreneurs, she is also the author of the best-selling How I Made it and My Big Idea (both published by Kogan Page).

Table of Contents

Acknowledgements	p. x
Introduction	p. 1
Find a niche	p. 5
Profile: Giles Henschel, founder of Olives Et Al
Choose a good name	p. 13
Profile: Ross Lee, founder of The Barcode Warehouse
Be clear what you are trying to achieve	p. 21
Profile: Thea Green, founder of Nails Inc
Get a mentor	p. 29
Profile: Sanjay Bhandari, founder of Farmacia Urban Healing
Do proper research	p. 37
Profile: Adam Pritchard, founder of Pomegreat
Find a business that can be scaled up	p. 45
Profile: Oliver Brendon, founder of ATD Travel Services
Protect your idea	p. 53
Profile: Laura Tenison, founder of JoJo Maman Bebe
Make sure the numbers add up	p. 61
Profile: Loyd Hitchmough, founder of Cheshire Cookers
Get your timing right	p. 69
Profile: Jan Smith, founder of EOL IT Services
Test your commitment	p. 77
Profile: Annabel Karmel, founder of Annabel Karmel group
Learn to love technology	p. 85
Profile: Richard Downs, founder Iglu.com
Think twice before parting with equity	p. 93
Profile: Justine Cather, founder of Burnt Sugar
Don't assume your customers will find you	p. 101
Profile: James Murray Wells, founder of Glasses Direct
Think big	p. 109
Profile: Hilary Devey, founder of Pall-Ex
Make it easy for luck to strike	p. 117
Profile: James Hibbert, founder of Dress2Kill
Learn how to sell	p. 125
Profile: Robyn Jones, founder of Charlton House
Start networking	p. 133
Profile: Neil Duttson, founder of Duttson Rocks
Build a strong team around you	p. 141
Profile: Sean Phelan, founder of Multimap
Learn from your mistakes	p. 149
Profile: David Speakman, founder of Travel Counsellors
Accept that it will always take longer than you think	p. 157
Profile: Edward Perry, founder of Cook
Appendix: Useful websites	p. 165
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