Yours, Mine, and Ours Creating a Compelling Donor Experience

by McLeish, Barry J.

• ISBN13: 9780470126400
• ISBN10: 047012640X
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-08-27
• Publisher: Wiley

Summary

There is a strong philanthropic tradition in this country: in cases of global or national emergencies there is typically an outpouring of contributions and offers to help. Apart from these focused tragedies, why are so many donors shying away from helping nonprofit organizations on a routine basis? What is called "shareholder value" or "brand equity value" in the for-profit world is also being felt and expressed through consumer and donor expectations of better experiences, vision, and performance on the part of the nonprofits they support. The need to create a compelling experience or bond--either for a donor, volunteer, board member, or customer--is the benchmark by which most organizations must set their sights on and operate against. This book provides the tools to get started on this invaluable transformation.

Author Biography

Barry McLeish (Deerfield, WI) is currently serving as the International Vice President to the McConkey/Johnston Group, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey/Johnston, McLeish was the Director of Development for a $22 million dollar nonprofit organization and served as project director for the organization's $30 million dollar capital campaign. McLeish is a frequent and popular seminar leader, having spoken at numerous conventions in the US and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the American Association of Manufacturers. He is the author of three books: The Personal Support Raising Handbook (Intervarsity Press), The Donor Bond (Taft Publishers), and Successful Marketing Strategies for Nonprofit Organizations (Wiley).

Table of Contents

Preface	p. viii
Introduction	p. xiii
Acknowledgments	p. xxvii
Redefining Boundaries	p. 1
The Need for a New Mind-Set	p. 25
The Tip of the Iceberg	p. 49
Doing What Matters for Customers, Donors, and Volunteers	p. 75
The Mind of the Nonprofit Strategist	p. 97
Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are Going to Get There	p. 117
Integration and Communication: Issues Three and Four Continued	p. 143
The Fifth Issue: Creating the Cultural Tapestry	p. 167
Afterword	p. 191
Index	p. 193
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