Y-Size Your Business How Gen Y Employees Can Save You Money and Grow Your Business

by Dorsey, Jason Ryan

• ISBN13: 9780470505564
• ISBN10: 0470505567
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-11-16
• Publisher: Wiley

Summary

In today's economy, maximizing the value of every employee is critical to business survival and growth. Members of Gen Y, sometimes called Millennials, provide an enticing opportunity for employers because they are often the least expensive to employ and bring tremendous workplace potential. However, Gen Y workers can be notoriously difficult to retain, motivate, and develop in any economic environment. Business leaders who embrace Gen Y will have an immediate competitive advantage and position themselves for tremendous long-term growth.In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy'„¢, presents a step-by-step process and creative best practices for motivating, retaining, and developing Gen Y employees. He delivers an insider's view of Gen Y as well as more than 100 cost-effective, ready-to-use strategies that deliver immediate results for businesses of all sizes and industries. He shows you exactly how to attract the best Gen Y employees without paying them more money and then how to unlock their performance, creativity, and loyalty. Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels) Explains the primary workplace differences between the four generations and how to leverage their strengths Reveals creative ways to attract and keep talented Gen Y employees without paying them more money (or meeting their Mom) Features funny, outrageous, and candid stories that expose the generation gap in the office (Pull up your pants!) Helps you view the employee lifecycle and key business operations in a new way-one you can use to your business and career advantageGen Y is the fastest growing generation in the workforce today. In 2010, they will be the entire 18 to 32 demographic. Companies that embrace them will be well positioned to navigate any economy and benefit long-term from their diverse talent and skills-as well as their friends on Facebook. Based on Dorsey's frontline work with business leaders around the world, Y-Size Your Business presents the solutions you need to make the most of an increasingly important generation that is ready to make an impact.

Author Biography

Jason Ryan Dorsey is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as "The Gen Y Guy"®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, and The View, as well as in Fortune magazine.

Table of Contents

Hiring Gen Y Makes Dollars and Sense	p. 1
Behind the Scenes (and Screen Names) with Gen Y	p. 13
Four Generations, One Workplace, Lots of Issues	p. 29
An Overview on How to Y-Size Your Business	p. 43
What Gen Y Really Looks for in a Job	p. 55
Attract Quality Gen Y Employees Faster than Free Pizza at 2 AM	p. 65
Day One Is All-Important	p. 81
Orientation: Confirming Our Fit within Your Culture	p. 91
Keep Gen Y Engaged @ Work	p. 105
Develop Gen Y Talent by Making "Good Enough" Unacceptable	p. 121
Professionalism Is More than Bling	p. 139
Motivate Gen Y by NOT Giving Us a Trophy	p. 155
Retain Gen Y-and Our Enthusiasm	p. 171
Lead Me to Loyalty	p. 189
Build a Talent Pipeline Like American Idol	p. 207
A Call to Action: Why Reach Out to Gen Y-Your Legacy and Opportunity	p. 217
Acknowledgments	p. 221
About the Author	p. 223
Index	p. 225
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