The Zen of Social Media Marketing

by Kabani, Shama Hyder

• ISBN13: 9781936661633
• ISBN10: 1936661632
• Format: Paperback
• Copyright: 2012-03-06
• Publisher: Benbella Books

Summary

All the Benefits of Social Media Marketing without the Stress!

Table of Contents

Acknowledgments	p. vii
Foreword	p. ix
Introduction	p. xi
Online Marketing Basics	p. 1
Websites and Blogging	p. 17
Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website	p. 29
Social Media Marketing: What You Need to Know Before You Start	p. 47
Facebook: With 750 Million Users and Growing, This Giant Can't Be Ignored	p. 55
Twitter: The Grand Bazaar of Social Networking Sites	p. 89
Linkedln: The Place Where Professionals Go	p. 117
Google+: The Fastest Growing Social Networking Site	p. 131
Social Advertising: Groupon, LivingSocial, and Facebook Ads… Oh My!	p. 145
Video: The Most Powerful Social Medium	p. 161
Creating a Social Media Policy for Your Organization	p. 179
A Final Word on Social Media: Tools for Attracting Even More Business	p. 185
Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice	p. 195
Social Media Marketing Case Studies: Highlighting Real-World Best Practices	p. 203
Index	p. 235
About the Author	p. 240
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