Levi Strauss and Co. Creating a Sub-Brand | |
Intel Corporation Branding an Ingredient | |
The California Milk Processor Board Branding a Commodity | |
Red Bull Building Brand Equity in New Ways | |
MTV Building a Brand Resonance | |
Nike Building a Global Brand | |
DuPont Managing a Corporate Brand | |
Nivea Managing a Brand Hierarchy | |
Starbucks Corporation Managing a High Growth Brand | |
Yahoo! Managing an Internet Brand | |
Snapple Revitalizing a Brand | |
Accenture Rebranding and Repositioning a Global Brand | |
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