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Beyond Talent : Creating a Successful Career in Music,9780195169140

Beyond Talent : Creating a Successful Career in Music

by
ISBN13:

9780195169140

ISBN10:
019516914X
Format:
Paperback
Pub. Date:
2/3/2005
Publisher(s):
Oxford University Press, USA
List Price: $19.99
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  • Beyond Talent : Creating a Successful Career in Music
    Beyond Talent : Creating a Successful Career in Music




Summary

Contrary to the standard joke about how to get to Carnegie Hall, "making it" in music is not simply about practice, practice, practice. Today, over 200,000 people in the United States work as musicians. With competition for traditional employment opportunities for musicians becoming ever moreheated, today's musicians must know how the music industry works and how they can tailor their skills accordingly. How can musicians create their own professional paths? In Beyond Talent, veteran music career counselor Angela Myles Beeching offers up a comprehensive guide for musicians in search of work, demystifying the steps to success. Drawing on a wealth of real-life examples, the book untangles artist management and the recording industry and explains how tofind and create performance opportunities. Guidance is also provided on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress. Straightforward and reader-friendly, Beyond Talent is filled with practical tips, examples, checklists, sample budgets,goal-setting exercises, and extensive resource listings. This essential handbook goes beyond the usual "how-to"; Beyond Talent helps musicians tackle the core questions about career goals, defining success, and imagining and then creating a meaningful life as a professional musician.

Author Biography


Angela Myles Beeching directs the New England Conservatory Career Services Center, a comprehensive career resource office, internationally recognized as a model of its kind. Ms. Beeching has presented workshops for Chamber Music America, Eastman School of Music, the University of Kentucky, Boston University, and University of Texas, Austin. Since 1997 she has designed and facilitated the annual Young Performers Career Advancement seminar for the Association of Performing Arts Presenters conferences. Her articles on career issues have appeared in the National Business Employment Weekly, Inside Arts, Chamber Music magazine, and in Managing Your Career, published by the Dow Jones. She co-chairs the annual conference of the Network of Music Career Development Officers, a group dedicated to improving music career development services.
Earlier in her career, Ms. Beeching taught cello at California State University, Fresno, and at the Crane School of Music, SUNY Potsdam. A Fulbright Scholar and Harriet Hale Woolley grant recipient, Ms. Beeching also received fellowships at Banff and Tanglewood Music Center. An alumnus of Boston University and New England Conservatory, she holds a doctorate in cello performance from SUNY Stony Brook.

Table of Contents

Prelude: Confessions of a Career Counselor 3(129)
The Truth about Career Paths
3(1)
Coming Clean as a Career Counselor
4(1)
Five Trade Secrets Revealed
5(4)
1 Mapping Success in Music
9(10)
What Does It Take to "Make It"?
10(1)
Ten Success Principles
11(3)
The Entrepreneurial Musician
14(2)
Your Career Plan: Setting Goals
16(3)
2 Making Connections: Schmoozing for Success
19(17)
It's All about People Skills
19(4)
Networking Basics
23(3)
Giving Good Phone
26(2)
Informational Interviewing
28(3)
How to Work a Room
31(5)
3 Building Your Image: Creating Promotional Materials That Work
36(32)
Letterhead
37(1)
Bios
38(7)
Photos
45(11)
Promo Kits
56(1)
The Extras: Other Promo Kit Item Options
57(11)
4 Expanding Your Impact: Demos and CDs
68(43)
Context: Record Industry Basics (and What It All Means for You)
69(5)
Why Record?
74(1)
Repertoire Decisions
75(2)
Recording Options
77(6)
CD Artwork and Graphics
83(6)
Copyright Issues
89(1)
Licensing Issues
90(2)
Finance Issues
92(5)
CD Sales
97(6)
Promoting Your CD
103(5)
CD Reviews
108(3)
5 Online Promotion: Using the Internet to Advance Your Career
111(21)
What's So Special about Web Technology in Relation to Musicians' Careers?
111(1)
The Web as Information Source
112(2)
Promotion on the Internet
114(2)
Creating Your Own Website
116(14)
Calculating a Website's Effectiveness
130(2)
Interlude: Fundamental Questions 132(102)
Clearing the Runway: Removing Obstacles to Your Success
132(6)
21 Questions for Young Performers (Abbie Conant and William Osborne)
138(3)
6 Booking Performances like a Pro
141(25)
Myths about Artist Management
141(3)
How Artist Management Works
144(3)
Self-management: Your Best Bet
147(2)
Researching Your Opportunities
149(2)
Effective Programming: Engaging Presenters and Audience
151(2)
Booking Performances A-Z
153(8)
Negotiating Fees
161(1)
Confirmations and Contracts
162(4)
7 Building Your Reputation, Growing Your Audience: The Media, Publicity, and You
166(21)
Attracting an Audience
166(1)
What Does a Publicist Do? (And When Do I Need One?)
167(4)
How to Write a Press Release
171(4)
Compiling Your Media List
175(9)
Timeline for Publicizing Your Next Concert
184(3)
8 Connecting with Audiences: Residency, Educational, and Community Programming
187(20)
What Is Residency Work?
187(2)
Why Bother?
189(2)
Primary Residency Skill: Talking to Audiences
191(2)
Designing Residency Programming: Basic Ingredients
193(1)
Residency Work with Adults
194(2)
Residency Work with Seniors
196(1)
Residency Work with Children
196(2)
Effective K-12 Residency Materials: Study Guides for Teacher Preparation
198(1)
Getting Residency Work
199(2)
Marketing Yourself for Residency Work
201(1)
Quality Control: Evaluating Your Residency Work
202(5)
9 Performing At Your Best
207(27)
Stage Presence
207(6)
Performance Anxiety
213(3)
Self-Assessment: Check Out Your Attitudes
216(4)
Interventions and Treatment Methods
220(7)
Performance Health
227(7)
10 The Freelance Lifestyle-Managing Your Gigs, Time, and Money 234(37)
The Basics: Freelancing and Gigs 101
235(2)
Musician Unions
237(1)
Concerts versus Gigs
238(2)
Marketing Materials
240(11)
Gig Contracts
251(3)
Time Management
254(6)
Effective Practice
260(1)
Financial Management
261(3)
Taxes 101
264(7)
11 Raising Money for Music Projects 271(20)
Mapping Your Project
272(2)
Researching Grant Opportunities
274(2)
Applying for Grants
276(3)
Fund-raising 101
279(5)
"Making the Ask"
284(2)
Fund-raising Letters
286(5)
12 Getting It Together: Your Career Package 291(24)
Types of Careers
291(3)
Day Job Dilemma: Five Key Considerations
294(5)
Teaching Opportunities
299(7)
Arts Administration Opportunities
306(4)
Opportunities in the Music Industry
310(5)
Appendix: More Resources, Please! 315(14)
Index 329


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