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Brief Penguin Handbook, The (book alone),9780321245311
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Brief Penguin Handbook, The (book alone)



Spiral Bound
Pub. Date:
List Price: $74.40
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Table of Contents

Composing in a Visual Era
Introduction: Writing for Different Purposes in Different Media
The Rhetorical Situation
The rhetorical triangle
A writer's audience
A writer's ethos
A writer's purpose
Words, Images, and Graphics
Multimedia writing
Communicating with words, images, and graphics
Where images and graphics work best
Where words work best
Planning, Drafting, and Revising
Planning and Drafting
Establish your goals
Explore your topic
Write a working thesis
Plan a strategy
Compose a draft
Write as a member of a team
Stay organized
Composing Paragraphs
Focus your paragraphs
Organize your paragraphs
Make your paragraphs coherent
Consider paragraph length
Link across paragraphs
Write effective beginning and ending paragraphs
Rewriting, Editing, and Proofreading
Switch from writer to reader
Learn strategies for rewriting
Respond to other writers' drafts
Edit for particular goals
Proofread carefully
Learn to edit the writing of others
Writing in College and Beyond
Critical Reading and Viewing
Two kinds of reading and viewing
Critical reading
Verbal fallacies
Critical viewing
Visual fallacies
Analyzing Verbal and Visual Texts
The aim of analysis
Analyze the context and the text
Develop and organize a rhetorical analysis
Sample rhetorical analysis
Analyze images and other kinds of visual texts
Writing to Reflect
Find a reflective topic
Identify a focus
Develop a response
Sample reflective essay
A reflective magazine article
Writing to Inform
Find an informative topic
Narrow your topic and write a thesis
Develop and organize your ideas
Sample informative essay
An informative brochure
Writing to Persuade
Find an arguable topic
Make an arguable claim
Develop and organize good reasons
Sample proposal argument
A persuasive Web site
A persuasive letter of application and resume
Designing and Presenting
Design Basics
Create visual relationships
Make similar items looks similar
Make different items look different
Understand type styles
Illustrations, Tables, and Charts
Image editors
Formats and printers
Charts and graphs
Verbal and Visual Presentations
Plan a presentation
Design effective visuals
Deliver a presentation with visuals
Writing for the Web
Plan a Web site
Define specific goals
Design for the Web
Planning Your Research
Analyze the research task
Set a schedule
Find a topic that interests you
Ask a question and draft a working thesis
Decide what kind of research you need to do
Plan your field research
Finding Print Sources in Libraries
Table of Contents provided by Publisher. All Rights Reserved.

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