Business in Action

by Bovée, Courtland L.; Thill, John V.

• ISBN13: 9780130179623
• ISBN10: 0130179620
• Edition: 1st
• Format: Paperback
• Copyright: 2000-07-01
• Publisher: PRENTICE HALL

Summary

For courses in Introduction to Business. This new text's user-friendly magazine layout, its manageable length, and up-to-date real-life examples enable students to experience business firsthand. Every chapter contains a variety of highly involving skill-building activities that help students learn key business fundamentals and discover opportunities in the 21st century.

Table of Contents

Preface	xiii
PART I CONDUCTING BUSINESS IN THE GLOBAL ECONOMY	1	(77)
Understanding the Fundamentals of Business and Economics	1	(25)
Practicing Ethical Behavior and Social Responsibility	26	(25)
Competing in the Global Economy	51	(27)
PART II STARTING A SMALL BUSINESS	78	(51)
Starting, Financing, and Expanding a Small Business	78	(26)
Selecting the Proper Form of Business Ownership and Exploring Mergers, Consolidations, and Acquisitions	104	(25)
PART III MANAGING A BUSINESS	129	(75)
Understanding the Functions and Roles of Management	129	(23)
Organizing to Facilitate Teamwork and Communication	152	(25)
Producing Quality Goods and Services	177	(27)
PART IV MANAGING HUMAN RESOURCES AND LABOR RELATIONS	204	(48)
Motivating Today's Work Force and Handling Employee-Management Relations	204	(24)
Managing Human Resources	228	(24)
PART V DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS	252	(78)
Meeting Customer's Needs in the Changing Marketplace
Developing Product, Pricing, and Promotional Strategies	276	(27)
Developing a Distribution Strategy	303	(27)
PART VI MANAGING FINANCIAL INFORMATION AND RESOURCES	330	(56)
Analyzing and Using Financial Information	330	(27)
Understanding Banking and Securities	357	(29)
PART VII FOCUSING ON SPECIAL TOPICS IN BUSINESS	386	(1)
Component Chapter A Business Law and the U.S. Legal System	386	(15)
Component Chapter B Financial and Risk Management	401	(13)
Component Chapter C Information Management, the Internet, and E-Business	414	(21)
CAREER APPENDIXES
Appendix 1 The Employment Search	435	(13)
Appendix 2 Careers in Business	448	(10)
Appendix 3 Your Business Plan	458
References	R-1
Glossary	G-1
Name/Organization/Brand/Company Index	I-1
Subject Index	I-5