Business and Its Environment

by Baron, David P.

• ISBN13: 9780131873551
• ISBN10: 0131873555
• Edition: 5th
• Format: Hardcover
• Copyright: 2010-01-01
• Publisher: Prentice Hall

Summary

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

Table of Contents

Strategy And The Nonmarket Environment

Market and Nonmarket Environments

Integrated Strategy

The News Media and Nonmarket Issues

Private Politics

Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup

Nonmarket Strategies And Government Institutions

Political Theory and Government Institutions

Political Analysis for Business

Formulating Political Strategies

Implementing Political Strategies

Integrative Case: CAFE Standards 2002

Government And Markets

Antitrust: Economics, Law, and Politics

Regulation: Law, Economics, and Politics

Environmental Protection: Economics, Politics, and Management

Law and Markets

Information Industries and Nonmarket Issues

Integrative Case: Pharmaceutical Switching

International Political Economy

The Political Economy of Japan

The Political Economy of the European Union

China: History, Culture, and Political Economy

The Political Economy of International Trade Policy

Integrative Case: Toys / Us and Globalization

Ethics And Responsibility

Corporate Social Responsibility

Ethics Systems: Utilitarianism

Ethics Systems: Rights and Justice

Implementing Ethics Systems

Ethics Issues in International Business

Integrative Case: GlaxoSmithKline and AIDS Drugs Policy

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