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Business and Its Environment,9780131873551
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Business and Its Environment

by
Edition:
6th
ISBN13:

9780131873551

ISBN10:
0131873555
Format:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
Prentice Hall

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Summary

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility. Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

Table of Contents

Strategy And The Nonmarket Environment
Market and Nonmarket Environments
Integrated Strategy
The News Media and Nonmarket Issues
Private Politics
Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup
Nonmarket Strategies And Government Institutions
Political Theory and Government Institutions
Political Analysis for Business
Formulating Political Strategies
Implementing Political Strategies
Integrative Case: CAFE Standards 2002
Government And Markets
Antitrust: Economics, Law, and Politics
Regulation: Law, Economics, and Politics
Environmental Protection: Economics, Politics, and Management
Law and Markets
Information Industries and Nonmarket Issues
Integrative Case: Pharmaceutical Switching
International Political Economy
The Political Economy of Japan
The Political Economy of the European Union
China: History, Culture, and Political Economy
The Political Economy of International Trade Policy
Integrative Case: Toys / Us and Globalization
Ethics And Responsibility
Corporate Social Responsibility
Ethics Systems: Utilitarianism
Ethics Systems: Rights and Justice
Implementing Ethics Systems
Ethics Issues in International Business
Integrative Case: GlaxoSmithKline and AIDS Drugs Policy
Table of Contents provided by Publisher. All Rights Reserved.


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