Business Research Methods (with Qualtrics Card)

by Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch

• ISBN13: 9781439080672
• ISBN10: 1439080674
• Edition: 8th
• Format: Hardcover
• Copyright: 2009-08-17
• Publisher: South-Western College Pub

Summary

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age.

Table of Contents

Introduction

The Role of Business Research

Information Systems and Knowledge Management

Theory Building

The Business Research Process: An Overview

The Human Side of Business Research: Organizational and Ethical Issues

Beginning Stages Of The Research Process

Problem Definition: The Foundation of Business Research

Qualitative Research Tools

Secondary Data Research in a Digital Age

Research Methods For Collecting Primary Data

Survey Research: An Overview

Survey Research: Communicating with the Respondents

Observation Methods

Experimental Research

Measurement Concepts

Measurement and Scaling Concepts

Attitude Measurement

Questionnaire Design

Sampling And Fieldwork

Sampling Design and Procedures

Determination of Sample Size: A Review of Statistical Theory

Fieldwork

Data Analysis And Presentation

Editing and Coding: Transforming Raw Data into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Multivariate Statistical Analysis

Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up

Critical Thinking Cases

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