Business Research Methods (with Web Surveyor Certificate and InfoTrac),9780030350849

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Business Research Methods (with Web Surveyor Certificate and InfoTrac)

by Zikmund, William G.

Edition:

7th

ISBN13:

9780030350849

ISBN10:

0030350840

Format:

Hardcover

Pub. Date:

4/23/2002

Publisher(s):

Cengage Learning

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This is the 7th edition with a publication date of 4/23/2002.

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Summary

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Part 1 Introduction

(90)

The Role of Business Research

(18)

Information Systems and Knowledge Management

(20)

Theory Building

(12)

The Research Process: An Overview

(25)

Ethical Issues in Business Research

(14)

Part 2 Beginning Stages of the Research Process

(82)

Problem Definition and the Research Proposal

(17)

Exploratory Research and Qualitative Analysis

109

(26)

Secondary Data

135

(38)

Part 3 Research Methods for Collecting Primary Data

173

(118)

Survey Research: An Overview

174

(23)

Survey Research: Basic Methods of Communication with Respondents

197

(37)

Observation Methods

234

(22)

Experimental Research

256

(35)

Part 4 Measurement Concepts

291

(76)

Measurement and Scaling Concepts

292

(15)

Attitude Measurement

307

(22)

Questionnaire Design

329

(38)

Part 5 Sampling and Fieldwork

367

(84)

Sample Designs and Sampling Procedures

368

(33)

Determination of Sample Size: A Review of Statistical Theory

401

(33)

Fieldwork

434

(17)

Part 6 Data Analysis and Presentation

451

(177)

Editing and Coding: Beginning to Transform Raw Data into Information

452

(20)

Basic Data Analysis: Descriptive Statistics

472

(26)

Univariate Statistics

498

(21)

Bivariate Analysis: Tests of Difference

519

(30)

Bivariate Analysis: Measures of Association

549

(24)

Multivariate Analysis

573

(24)

Communicating Research Results: Report, Presentation, and Follow-Up

597

(31)

Part 7 Video Cases

628

(10)

Part 8 Critical Thinking Cases

638

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