9780066620022

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by
  • ISBN13:

    9780066620022

  • ISBN10:

    0066620023

  • Format: Paperback
  • Copyright: 6/4/1999
  • Publisher: HarperCollins Publications
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Summary

Here's the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Table of Contents

Preface to the Revised Editionp. ix
Forewordp. xiii
Acknowledgmentsp. xix
Discovering the Chasm
Introduction
If Bill Gates Can Be a Billionairep. 3
High-Tech Marketing Illusionp. 9
High-Tech Marketing Enlightenmentp. 27
Crossing the Chasm
The D-Day Analogyp. 63
Target the Point of Attackp. 89
Assemble the Invasion Forcep. 107
Define the Battlep. 131
Launch the Invasionp. 163
Conclusion
Getting Beyond the Chasmp. 189
Indexp. 213
Table of Contents provided by Syndetics. All Rights Reserved.

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