Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

• ISBN13: 9780066620022
• ISBN10: 0066620023
• Format: Paperback
• Copyright: 1999-06-04
• Publisher: HarperCollins Publications

Summary

Here's the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Table of Contents

Preface to the Revised Edition	p. ix
Foreword	p. xiii
Acknowledgments	p. xix
Discovering the Chasm
Introduction
If Bill Gates Can Be a Billionaire	p. 3
High-Tech Marketing Illusion	p. 9
High-Tech Marketing Enlightenment	p. 27
Crossing the Chasm
The D-Day Analogy	p. 63
Target the Point of Attack	p. 89
Assemble the Invasion Force	p. 107
Define the Battle	p. 131
Launch the Invasion	p. 163
Conclusion
Getting Beyond the Chasm	p. 189
Index	p. 213
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