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Effective Communication for Colleges,9780324272710
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Effective Communication for Colleges

by
Edition:
10th
ISBN13:

9780324272710

ISBN10:
0324272715
Format:
Spiral Bound
Pub. Date:
1/5/2004
Publisher(s):
South-Western College Pub

Questions About This Book?

What version or edition is this?
This is the 10th edition with a publication date of 1/5/2004.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables users to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.

Table of Contents

Principles of communication
Partners for Effective Communication
The Six Cs of Effective Messages
The Communication-by-Objectives Approach
Technology and Electronic Communication
Effective message applications
Good New and Neutral News Messages
Bad News Messages
Persuasive Messages
Job Searches, Resumes, and Cover Letters
Applications, Interviews, and Follow-Up Messages
Visuals and Presentations
Reports, Proposals, and Instructions for the Workplace
Table of Contents provided by Publisher. All Rights Reserved.


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