9780324272710

Effective Communication for Colleges

by
  • ISBN13:

    9780324272710

  • ISBN10:

    0324272715

  • Edition: 10th
  • Format: Spiral Bound
  • Copyright: 2004-01-05
  • Publisher: South-Western College Pub
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $147.95 Save up to $75.06
  • Buy Used
    $72.89
    Add to Cart Free Shipping

    USUALLY SHIPS IN 2-3 BUSINESS DAYS

Supplemental Materials

What is included with this book?

  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables users to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.

Table of Contents

Principles of communication
Partners for Effective Communication
The Six Cs of Effective Messages
The Communication-by-Objectives Approach
Technology and Electronic Communication
Effective message applications
Good New and Neutral News Messages
Bad News Messages
Persuasive Messages
Job Searches, Resumes, and Cover Letters
Applications, Interviews, and Follow-Up Messages
Visuals and Presentations
Reports, Proposals, and Instructions for the Workplace
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review