9780324272710

Effective Communication for Colleges

by
  • ISBN13:

    9780324272710

  • ISBN10:

    0324272715

  • Edition: 10th
  • Format: Spiral Bound
  • Copyright: 1/5/2004
  • Publisher: South-Western College Pub
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List Price: $147.95

Summary

Effective Communication for Colleges, 10e, follows and promotes the highly successful Communication- by-Objectives (CBO) approach, a no-nonsense process for preparing messages. The CBO approach provides an essential framework for preparing messages and enables users to grasp principles of effective messages quickly and easily. This text/workbook/reference guide provides thorough coverage of business communication concepts in one convenient package.

Table of Contents

Principles of communication
Partners for Effective Communication
The Six Cs of Effective Messages
The Communication-by-Objectives Approach
Technology and Electronic Communication
Effective message applications
Good New and Neutral News Messages
Bad News Messages
Persuasive Messages
Job Searches, Resumes, and Cover Letters
Applications, Interviews, and Follow-Up Messages
Visuals and Presentations
Reports, Proposals, and Instructions for the Workplace
Table of Contents provided by Publisher. All Rights Reserved.

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