9780130807083

Effective Small Business Management : An Entrepreneurial Approach

by ;
  • ISBN13:

    9780130807083

  • ISBN10:

    0130807087

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 6/1/1999
  • Publisher: Prentice Hall
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Summary

This new edition of this text will be more streamlined at 22 chapters and 750 pages (versus 27 chapters and 920 pages in the 5/e). Increased coverage of the Internet in Marketing, advertising, and researching, with new "Wired to the Web" boxes in every chapter.

Table of Contents

Section I THE CHALLENGE OF ENTREPRENEURSHIP 1(38)
Enterpreneurs: The Driving Force Behind Small Business
1(38)
Section II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 39(132)
Strategic Management and the Entrepreneur
39(31)
Choosing a Form of Ownership
70(31)
Franchising and the Entrepreneur
101(33)
Buying an Existing Business
134(37)
Section III BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS 171(134)
Creating the Marketing Plan
171(38)
Creating the Financial Plan
209(36)
Managing Cash Flow
245(34)
Crafting a Winning Business Plan
279(26)
Section IV MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE 305(106)
Pricing for Profit
305(29)
Creative Use of Advertising and Promotion
334(40)
International Opportunities for Small Business
374(37)
Section V PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 411(80)
Sources of Equity Financing
411(42)
Sources of Debt Financing
453(38)
Section VI LOCATION AND LAYOUT: KEY CRITERIA 491(48)
Location, Layout, and Physical Facilities
491(48)
Section VII CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY 539(108)
Purchasing, Quality Control, and Vendor Analysis
539(37)
Managing Inventory
576(32)
Using Technology to Gain a Competitive Edge
608(39)
Section VIII MANAGING PEOPLE: THE MOST VALUABLE RESOURCE 647(42)
Staffing and Leading a Growing Company
647(42)
Section IX LEGAL ASPECTS OF THE SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION 689
Management Succession and Risk Management Strategies in the Family Business
689(34)
Ethics, Social Responsibility, and the Enterpreneur
723(35)
The Legal Environment: Business Law and Government Regulation
758
Appendix Nature's Oven Business Plan A-1
Index 1-1(1)
Photo Credits 1-16

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