9780072971859

Entrepreneurship with OLC/PowerWeb card

by ; ;
  • ISBN13:

    9780072971859

  • ISBN10:

    0072971851

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 3/3/2004
  • Publisher: McGraw-Hill/Irwin
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Summary

Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Table of Contents

Part I: THE ENTREPRENEURIAL PERSPECTIVE

1. The Nature and Importance of Entrepreneurs

2. The Entrepreneurial and Intrapreneurial Mind

3. The Individual Entrepreneur

4. International Entrepreneurship Opportunities

Part II: CREATING AND STARTING THE VENTURE

5. Creativity and the Business Idea

6. Legal Issues for the Entrepreneur

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan

9. The Organizational Plan

10. The Financial Plan

Part III: FINANCING THE NEW VENTURE

11. Sources of Capital

12. Informal Risk Capital and Venture Capital

Part IV: MANAGING, GROWING, AND ENDING THE NEW VENTURE

13. Entrepreneurial Strategy: Generating and Exploiting New Entries

14. Strategies for Growth and Managing its Implications

15. Accessing Resources for Growth from External Sources

16. Going Public

17. Ending the Venture

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