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9781439078235

Global Business 2009 Update

by
  • ISBN13:

    9781439078235

  • ISBN10:

    1439078238

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-04-29
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

Summary

Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment.

Table of Contents

Globalizing Business
Understanding Formal Institutions: Politics, Laws, and Economics
Emphasizing Informal Institutions: Cultures, Norms, and Ethics
Leveraging Resources and Capabilities
Trading Internationally
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global and Regional Integration
Growing and Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Managing Global Competitive Dynamics
Making Alliances and Acquisitions Work
Strategizing, Structuring, and Learning Around the World
Competing on Marketing and Supply Chain Management
Managing Human Resources Globally
Governing the Corporation Around the World
Managing Corporate Social Responsibility Globally
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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