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9780072428445

Global Business Today (PKG)

by
  • ISBN13:

    9780072428445

  • ISBN10:

    0072428449

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2000-07-01
  • Publisher: McGraw Hill College Div
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Table of Contents

Preface
Part 1 Globalization
Globalization
Part 2 Country Differences
Country Differences in Political Economy
Differences in Culture
Part 3 Cross-Border Trade and Investment
International Trade Theory
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Part 4 Global Money System
The Foreign Exchange Market
The Global Monetary System
Part 5 Competing in Global Marketplace
Global Strategy
Entering Foreign Markets
Global Marketing and Product Development
Global Operations Management
Global Human Resource Management
Glossary
Notes
Index

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