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Global Business Today (PKG),9780072428445
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Global Business Today (PKG)

by
Edition:
2nd
ISBN13:

9780072428445

ISBN10:
0072428449
Format:
Paperback
Pub. Date:
7/1/2000
Publisher(s):
McGraw Hill College Div
List Price: $81.65
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Table of Contents

Preface
Part 1 Globalization
Globalization
Part 2 Country Differences
Country Differences in Political Economy
Differences in Culture
Part 3 Cross-Border Trade and Investment
International Trade Theory
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Part 4 Global Money System
The Foreign Exchange Market
The Global Monetary System
Part 5 Competing in Global Marketplace
Global Strategy
Entering Foreign Markets
Global Marketing and Product Development
Global Operations Management
Global Human Resource Management
Glossary
Notes
Index


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