Guide to Managerial Communication: Effective Business Writing and Speaking

by Munter, Mary

• ISBN13: 9780130133816
• ISBN10: 0130133817
• Edition: 5th
• Format: Paperback
• Copyright: 1999-08-01
• Publisher: Prentice Hall

Summary

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations. Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategiesarming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.

Table of Contents

INTRODUCTION	vi
I COMMUNICATION STRATEGY	2	(32)
Communicator Strategy	4	(6)
Audience Strategy	10	(8)
Message Strategy	18	(5)
Channel Choice Strategy	23	(6)
Culture Strategy	29	(3)
Strategy Checklist	32	(1)
Guide to the Guide	33	(1)
II WRITING: COMPOSING EFFICIENTLY	34	(14)
Composing Under Normal Circumstances	36	(8)
Composing Under Special Circumstances	44	(4)
III WRITING: MACRO ISSUES	48	(18)
Document Design for "High Skim Value"	50	(7)
Structural Signposts for Linkage	57	(5)
Effective Paragraphs or Sections	62	(4)
IV WRITING: MICRO ISSUES	66	(18)
Editing for Brevity	68	(6)
Choosing a Style	74	(8)
Writing Checklists	82	(2)
V SPEAKING: VERBAL STRUCTURE	84	(24)
Tell/Sell Presentations	86	(5)
Questions and Answers	91	(4)
Consult/Join Meetings	95	(9)
Special Speaking Situations	104	(4)
VI SPEAKING: VISUAL AIDS	108	(34)
Designing the Presentation as a Whole	110	(6)
Designing Each Individual Chart	116	(16)
Choosing Visual Aid Equipment	132	(4)
Using Visual Aids Effectively	136	(6)
VII SPEAKING: NONVERBAL SKILLS	142	(20)
Tel/Sell Nonverbal Skills	144	(12)
Consult/Join Nonverbal Skills	156	(4)
Speaking Checklists	160	(2)
APPENDIX A Formats for Memos, Reports, and Letters	162	(8)
APPENDIX B Unbiased Language	170	(3)
APPENDIX C Grammar and Usage	173	(6)
APPENDIX D Punctuation	179	(6)
BIBLIOGRAPHY	185	(4)
INDEX	189