Business Communication, Anniversary Edition

by Lehman, Carol M.; DuFrene, Debbie D.

• ISBN13: 9780324037289
• ISBN10: 0324037287
• Edition: 13th
• Format: Hardcover
• Copyright: 2001-02-23
• Publisher: South-Western College Pub

Summary

Develop effective business communication skills and learn how to use them strategically and powerfully with Himstreet & Baty's Business Communication by Carol Lehman and Debbie DuFrene. The basis of the book is a strategic model for business communication, which includes the dynamic work place forces of diversity, technology, legal and ethical constraints, and a team environment. All the latest coverage of current communication technologies are covered, including electronic job searches, scannable and online resumes, e-mail, Internet search engines, video conferencing, collaborative software, and multimedia presentations. Exercises and Internet activities throughout the book aid in the development of written and oral communication skills, and special "team-building" activities help readers become more effective in group situations.

Table of Contents

PART 1 Communication Foundations	1	(73)
Establishing a Framework for Business Communication	2	(44)
Exploring Business Communication Concepts	46	(27)
PART 2 The Writing Process	73	(82)
Organizing and Composing Messages	74	(48)
Revising and Proofreading Messages	122	(33)
PART 3 Communicating Through Letters, Memorandums, and Electronic Communication	155	(168)
Writing Good-News, Routine, and Goodwill Messages	156	(42)
Writing Memos and Electronic Communication	198	(40)
Writing Bad-News Messages	238	(42)
Writing Persuasive Messages	280	(43)
PART 4 Communicating Through Reports and Business Presentations	323	(192)
Understanding the Report Process and Research Methods	324	(38)
Managing Data and Using Graphics	362	(32)
Organizing and Preparing Reports and Proposals	394	(64)
Designing and Delivering Business Presentations	458	(57)
PART 5 Communicating About Work and Jobs	515
Preparing Resumes and Application Letters	516
Interviewing for a job and Preparing Employment Messages	578
Appendices
Appendix A Document Format and Layout Guides	A-1
Appendix B Document Formats	B-1
Appendix C Language Review and Exercises	C-1
Appendix D Grading Symbols	D-1
Index	I-1