Inside Steve's Brain, Expanded Edition

by Kahney, Leander

• ISBN13: 9781591842972
• ISBN10: 1591842972
• Edition: Revised
• Format: Hardcover
• Copyright: 2009-09-03
• Publisher: Portfolio Hardcover

Summary

One of USA Today’s Best Business Books of 2008—now updated with a new chapter It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs’s very public health crisis and the debate about Apple’s future.

Author Biography

Leander Kahney is the news editor for Wired.com and primary author of the Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod.

Table of Contents

Introduction	p. 1
Focus: How Saying ""No"" Saved Apple	p. 15
Despotism: Apple's One-Man Focus Group	p. 44
Perfectionism: Product Design and the Pursuit of Excellence	p. 66
Elitism: Hire Only A Players, Fire the Bozos	p. 104
Passion: Putting a Ding in the Universe	p. 145
Inventive Spirit: Where Does the Innovation Come From?	p. 169
Case Study: How It All Came Together with the iPod	p. 216
Total Control: The Whole Widget	p. 233
Steve Job's Battle with Cancer	p. 261
Acknowledgments	p. 289
Notes	p. 291
Index	p. 303
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