Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction | p. 1 |
Focus: How Saying ""No"" Saved Apple | p. 15 |
Despotism: Apple's One-Man Focus Group | p. 44 |
Perfectionism: Product Design and the Pursuit of Excellence | p. 66 |
Elitism: Hire Only A Players, Fire the Bozos | p. 104 |
Passion: Putting a Ding in the Universe | p. 145 |
Inventive Spirit: Where Does the Innovation Come From? | p. 169 |
Case Study: How It All Came Together with the iPod | p. 216 |
Total Control: The Whole Widget | p. 233 |
Steve Job's Battle with Cancer | p. 261 |
Acknowledgments | p. 289 |
Notes | p. 291 |
Index | p. 303 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.