Managerial Economics Applications, Strategy and Tactics

by McGuigan, James R.; Moyer, R. Charles; Harris, Frederick H.deB.

• ISBN13: 9780324058819
• ISBN10: 0324058810
• Edition: 9th
• Format: Hardcover
• Copyright: 2001-03-07
• Publisher: South-Western College Pub

Summary

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Table of Contents

Preface	xiii
PART I Introduction	1	(68)
Introduction and Goals of the Firm	2	(28)
Fundamental Economic Concepts	30	(39)
PART II Demand and Forecasting	69	(200)
Demand Analysis	70	(55)
Indifference Curve Analysis of Demand	115	(10)
Estimation of Demand	125	(56)
Nonlinear Regression Models	176	(5)
Business and Economic Forecasting	181	(46)
Exchange Rates and International Trade: Managing Exports	227	(42)
PART III Production and Cost	269	(132)
Production Economics	270	(55)
Maximization of Production Output Subject to a Cost Constraint	317	(2)
Production and Linear Programming	319	(6)
Cost Analysis	325	(34)
The Cobb-Douglas Production Function and the Long-Run Cost Function	356	(3)
Applications of Cost Theory	359	(42)
The Learning Curve	396	(5)
PART IV Pricing and Output Decisions: Strategy and Tactics	401	(336)
Prices, Output, and Strategy: Pure and Monopolistic Competition	402	(36)
Competitive Markets under Asymmetric Information	438	(29)
Price and Output Determination: Monopoly and Dominant Firms	467	(32)
Price and Output Determination: Oligopoly	499	(40)
Game-Theoretic Rivalry: Best-Practice Tactics	539	(48)
Capacity Planning and Pricing Against a Low-Cost Competitor: A Case Study of Piedmont Airlines and People Express	583	(4)
Organizational Form, Governance and Mechanism Design	587	(39)
Pricing Techniques and Analysis	626	(62)
Revenue Management	674	(14)
Government Regulation	688	(49)
Economic Externalities and Market Failure	719	(18)
PART V Long-Term Investment Decisions and Risk Management	737
Long-Term Investment Analysis	738
Web Chapter A: Optimization Techniques	1	(23)
Web Chapter A Appendix: Constrained Optimization and Lagrangian Multiplier Techniques	24
Web Chapter B: Linear-Programming Applications	1
Appendix A: The Time Value of Money	A-1
Appendix B: Tables	B-1
Check Answers to Selected End-of-Chapter Exercises	C-1
Index	I-1