Managerial Economics with InfoTrac College Edition

by Hirschey, Mark

• ISBN13: 9780324183306
• ISBN10: 0324183305
• Edition: 10th
• Format: Hardcover
• Copyright: 2002-06-28
• Publisher: South-Western College Pub

Summary

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Table of Contents

Preface	iv
PART 1 OVERVIEW OF MANAGERIAL ECONOMICS	1	(96)
Nature and Scope of Managerial Economics	2	(21)
Economic Optimization	23	(42)
Demand and Supply	65	(32)
PART 2 DEMAND ANALYSIS	97	(134)
Demand Analysis	98	(45)
Demand Estimation	143	(40)
Forecasting	183	(48)
PART 3 PRODUCTION AND COST ANALYSIS	231	(146)
Production Analysis and Compensation Policy	232	(49)
Cost Analysis and Estimation	281	(44)
Linear Programming	325	(52)
PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION	377	(140)
Perfect Competition and Monopoly	378	(41)
Monopolistic Competition and Oligopoly	419	(52)
Pricing Practices	471	(46)
PART 5 LONG-TERM INVESTMENT DECISIONS	517	(130)
Regulation of the Market Economy	518	(46)
Risk Analysis	564	(42)
Capital Budgeting	606	(41)
PART 6 SUMMARY	647	(80)
Organization Structure and Corporate Governance	648	(37)
Public Management	685	(42)
Appendix A: Compounding and the Time Value of Money	727	(15)
Appendix B: Interest Factor Tables	742	(8)
Appendix C: Statistical Tables	750	(5)
Selected Check Figures for End-of-Chapter Problems	755	(6)
Index	761