CART

(0) items

Marketing, 13th edition (text only)

by
Edition:
13th
ISBN13:

9780618474455

ISBN10:
0618474455
Format:
Hardcover
Pub. Date:
1/1/2005
Publisher(s):
South-Western College Pub
List Price: $278.66

Rent Textbook

(Recommended)
 
Term
Due
Price
$4.99

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
$1.00

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $0.01

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 13th edition with a publication date of 1/1/2005.
What is included with this book?
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Marketing 2014
    Marketing 2014
  • Marketing 2016
    Marketing 2016





Summary

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.

Table of Contents

Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
The Global Environment and Social and Ethical Responsibilities
The Marketing Environment
Social Responsibility and Ethics in Marketing
Global Markets and International Marketing
Using Technology and Information to Build Customer Relationships
E-Marketing and Customer Relationship Management
Marketing Research and Information Systems
Target Markets and Customer Behavior
Target Markets: Segmentation and Evaluation
Consumer Buying Behavior
Business Markets and Buying Behavior
ProductDecisions
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply Chain Management
Wholesaling and Physical Distribution
Retailing and Direct Marketing
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Appendices
Careers in Marketing
Financial Analysis in Marketing
Sample Marketing Plan
Table of Contents provided by Publisher. All Rights Reserved.


Please wait while the item is added to your cart...