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This is the 13th edition with a publication date of 1/1/2005.
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Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Table of Contents
|Marketing Strategy and Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|The Global Environment and Social and Ethical Responsibilities|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Global Markets and International Marketing|
|Using Technology and Information to Build Customer Relationships|
|E-Marketing and Customer Relationship Management|
|Marketing Research and Information Systems|
|Target Markets and Customer Behavior|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply Chain Management|
|Wholesaling and Physical Distribution|
|Retailing and Direct Marketing|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Sample Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|