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What version or edition is this?
This is the 13th edition with a publication date of 1/1/2005.
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- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Table of Contents
|Marketing Strategy and Customer Relationships|
|An Overview of Strategic Marketing|
|Planning, Implementing, and Controlling Marketing Strategies|
|The Global Environment and Social and Ethical Responsibilities|
|The Marketing Environment|
|Social Responsibility and Ethics in Marketing|
|Global Markets and International Marketing|
|Using Technology and Information to Build Customer Relationships|
|E-Marketing and Customer Relationship Management|
|Marketing Research and Information Systems|
|Target Markets and Customer Behavior|
|Target Markets: Segmentation and Evaluation|
|Consumer Buying Behavior|
|Business Markets and Buying Behavior|
|Developing and Managing Products|
|Branding and Packaging|
|Marketing Channels and Supply Chain Management|
|Wholesaling and Physical Distribution|
|Retailing and Direct Marketing|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Careers in Marketing|
|Financial Analysis in Marketing|
|Sample Marketing Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|