9780495503637

Mass Communication Theory Foundations, Ferment, and Future

by ;
  • ISBN13:

    9780495503637

  • ISBN10:

    0495503630

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2/21/2008
  • Publisher: Wadsworth Publishing
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Summary

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.

Table of Contents

Preface
Introduction to Mass Communication Theory
Introduction
Understanding and Evaluating Mass Communication Theory
Era of Mass Society and Mass Culture
The Rise of Media Industries and Mass Society Theory
The Rise of Media Theory in the Age of Propaganda
Normative Theories of Mass Communication
The Rise and Fall of Limited Effects
Limited Effects Theory Emerges
Middle-Range Theory and the Consolidation of the Limited Effects Paradigm
Challenging the Dominant Paradigm: Children, Systems, and Effects
Contemporary Mass Communication Theory: Searching for Consensus and confronting Challenges
Emergence of Critical and Cultural Theories of Mass Communication
Media and Audiences: Theories About the Role of Media in Everyday Life
Theories of Media, Culture, and Society
Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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