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Table of Contents
|Introduction to Mass Communication Theory|
|Understanding and Evaluating Mass Communication Theory|
|Era of Mass Society and Mass Culture|
|The Rise of Media Industries and Mass Society Theory|
|The Rise of Media Theory in the Age of Propaganda|
|Normative Theories of Mass Communication|
|The Rise and Fall of Limited Effects|
|Limited Effects Theory Emerges|
|Middle-Range Theory and the Consolidation of the Limited Effects Paradigm|
|Challenging the Dominant Paradigm: Children, Systems, and Effects|
|Contemporary Mass Communication Theory: Searching for Consensus and confronting Challenges|
|Emergence of Critical and Cultural Theories of Mass Communication|
|Media and Audiences: Theories About the Role of Media in Everyday Life|
|Theories of Media, Culture, and Society|
|Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges|
|Table of Contents provided by Publisher. All Rights Reserved.|