Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
About the Author | |
Detailed Contents | |
List of Boxes | |
Preface | |
Guided Tour | |
Overview | |
Introduction: Media in a Changing World | |
Media Impact: Mass Communication Research and Effects | |
The Print Industries | |
Books: The Durable Medium | |
Newspapers: Where Journalism Begins | |
Magazines: The First of the Specialized Media | |
The Electronic Industries | |
Movies: Magic from the Dream Factory | |
Recordings and the Music Industry: Copyright Battles, Format Wars | |
Radio: The Hits Keep Coming | |
Television: Reflecting and Affecting Society | |
The Internet: Convergence in a Networked World | |
Information And Persuasion Industries | |
Electronic News: Information as Entertainment | |
Public Relations: The Image Industry | |
Advertising: The Media Support Industry | |
Media Law And Ethics | |
Media Law: Understanding Freedom of Expression | |
Media Ethics: Understanding Media Morality | |
Notes | |
Glossary | |
Complete Timeline of Mass | |
Media Milestones | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.