9780077257309

Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD

by
  • ISBN13:

    9780077257309

  • ISBN10:

    0077257308

  • Format: Paperback
  • Copyright: 2/29/2008
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Summary

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. The updated edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

Table of Contents

About the Author
Detailed Contents
List of Boxes
Preface
Guided Tour
Overview
Introduction: Media in a Changing World
Media Impact: Mass Communication Research and Effects
The Print Industries
Books: The Durable Medium
Newspapers: Where Journalism Begins
Magazines: The First of the Specialized Media
The Electronic Industries
Movies: Magic from the Dream Factory
Recordings and the Music Industry: Copyright Battles, Format Wars
Radio: The Hits Keep Coming
Television: Reflecting and Affecting Society
The Internet: Convergence in a Networked World
Information And Persuasion Industries
Electronic News: Information as Entertainment
Public Relations: The Image Industry
Advertising: The Media Support Industry
Media Law And Ethics
Media Law: Understanding Freedom of Expression
Media Ethics: Understanding Media Morality
Notes
Glossary
Complete Timeline of Mass
Media Milestones
Index
Table of Contents provided by Publisher. All Rights Reserved.

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