Media Effects Research : A Basic Overview,9780495567851

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Media Effects Research : A Basic Overview

by Sparks, Glenn G.

Edition:

3rd

ISBN13:

9780495567851

ISBN10:

049556785X

Format:

Paperback

Pub. Date:

1/19/2009

Publisher(s):

Cengage Learning

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What version or edition is this?

This is the 3rd edition with a publication date of 1/19/2009.

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The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Summary

MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media.

A Scientific Approach to the Study of Media Effects
Scientific Methods in Media Effects Research
A Brief History of Media Effects Research
Time Spent with Mass Media: Reasons and Consequences
Effects of Media Violence
Sexual Content in the Media
Media That Stirs Emotions
Persuasive Effects of the Media
The Effects of News and Political Content
The Effects of Media Stereotypes
The Impact of New Media Technologies
Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter)
Table of Contents provided by Publisher. All Rights Reserved.

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