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Media Now 2012 Update,9781439082652
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Media Now 2012 Update

by
Edition:
7th
ISBN13:

9781439082652

ISBN10:
1439082650
Format:
Paperback
Pub. Date:
1/1/2012
Publisher(s):
Wadsworth Publishing
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This is the 7th edition with a publication date of 1/1/2012.
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Summary

MEDIA NOW empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new seventh edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.


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