Meetings, Expositions, Events, and Conventions : An Introduction to the Industry

by Fenich, George G.

• ISBN13: 9780132340571
• ISBN10: 0132340577
• Edition: 2nd
• Format: Hardcover
• Copyright: 2008-01-01
• Publisher: Prentice Hall

Summary

TheMeetings,Expositions,Events, andConventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12,Technology in Meetings, Expositions, Events and Conventions,has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFIDrs"s; lead retrieval systems; blogging; mobile technologies and more!For practitioners, academics and the general public involved in meetings, expositions, events and conventions.

Table of Contents

Introduction

Overview of the Meetings, Expositions, and Conventions Industry

Meeting, Exhibition, Event, and Convention Organizers and Sponsors

Key Players in the Meetings, Expositions, Events and Convention Industry

Convention and Visitor Bureaus

Meeting and Convention Venues

Exhibitions

Service Contractors

Destination Management Companies

Key Elements in Meec Planning

Special Events Management

Planning and Managing MEEC Gatherings

Food and Beverage

Legal Issues in the MEEC Industry

Technology in Meetings, Expositions, Events and Conventions

International Issues in MEEC

Putting it All Together

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