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Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MICROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.
Table of Contents
|The Art and Science of Economic Analysis|
|Some Tools of Economic Analysis|
|Economic Decision Makers|
|Demand and Supply Analysis|
|Elasticity of Demand and Supply|
|Consumer Choice and Demand|
|Production and Cost in the Firm|
|Monopolistic Competition and Oligopoly|
|Labor Markets and Labor Unions|
|Capital, Interest, and Corporate Finance|
|Transaction Costs, Imperfect Information, and Market Behavior|
|Economic Regulation and Antitrust Policy|
|Public Goods and Public Choice|
|Externalities and the Environment|
|Income Distribution and Poverty|
|Table of Contents provided by Publisher. All Rights Reserved.|