9780324579512

Microeconomics A Contemporary Introduction

by
  • ISBN13:

    9780324579512

  • ISBN10:

    0324579519

  • Edition: 8th
  • Format: Paperback
  • Copyright: 1/15/2008
  • Publisher: South-Western College Pub
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Summary

Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MICROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.

Table of Contents

The Art and Science of Economic Analysis
Some Tools of Economic Analysis
Economic Decision Makers
Demand and Supply Analysis
Elasticity of Demand and Supply
Consumer Choice and Demand
Production and Cost in the Firm
Perfect Competition
Monopoly
Monopolistic Competition and Oligopoly
Resource Markets
Labor Markets and Labor Unions
Capital, Interest, and Corporate Finance
Transaction Costs, Imperfect Information, and Market Behavior
Economic Regulation and Antitrust Policy
Public Goods and Public Choice
Externalities and the Environment
Income Distribution and Poverty
International Trade
Table of Contents provided by Publisher. All Rights Reserved.

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