Top
| Preface | |
| Acknowledgments | |
| Foreword | |
| Foreword | |
| The Role of Modern Corporate Public Relations in Corporate Restructuring | p. 1 |
| Corporate Communications Perspective | p. 3 |
| The Infrastructure and Forces Behind Corporate Restructuring | p. 7 |
| The Changing Takeover Environment | p. 22 |
| Analysis and Trends in Modern Corporate Restructuring | p. 33 |
| From the Top: Executive Perspectives on Restructuring | p. 35 |
| "The CEO and the New Stakeholders: Life Begins Over" | p. 35 |
| "Goodyear's Fight to the Finish: Communications-Driven Restructuring" | p. 40 |
| MandA, LBOs, Restructuring: Where We Are, Where We Are Going | p. 53 |
| External Communications Strategies and Tactics | p. 69 |
| Shareholder and Financial Community Relations | p. 73 |
| "Mobilizing Shareholders for Action" | p. 73 |
| "Representing the Corporation to Its Owners Under Fire" | p. 81 |
| "The Real Value of Takeovers to Shareholders" | p. 86 |
| The USG Case | p. 94 |
| Governmental Relations | p. 105 |
| "Governmental Relations: Communications under Regulatory Rules" | p. 105 |
| "Disclosure and Other Issues" | p. 114 |
| Customer Relations: Lost in the Shuffle? | p. 124 |
| Media Relations: The Crucial Partner | p. 132 |
| "Media Strategies in a Takeover Struggle: The Story of the Pennzoil/Texaco/Getty Triangle" | p. 132 |
| Media Perspectives on Corporate Restructuring | p. 143 |
| "The 1990s: Less Dynamic?" | p. 143 |
| "Five Propositions on the Free Market for Corporate Control" | p. 149 |
| "Media Relations in a Restructuring Corporate World" | p. 156 |
| "A Corporate View of Media" | p. 160 |
| Internal Communication Strategies and Tactics | p. 163 |
| Remolding the Corporate Culture and Embracing Change in the Restructured Corporation | p. 165 |
| Strategic and Tactical Efforts to Communicate With the Community and Employees | p. 179 |
| Rapid Changes in the Restructuring Environment | p. 191 |
| Strategic Communications Planning | p. 193 |
| "Strategic Overview from a Counselor Agency" | p. 193 |
| "Strategic Communications by Professional Counsel: Guidelines for Success" | p. 201 |
| Communications Issues for the Future: The "Teflon" Corporation | p. 215 |
| Communications Strategies and Tactics: All the Stakeholders | p. 223 |
| Biographies | p. 239 |
| Index | p. 248 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
