Market-Driven Strategy | |
Enterprise Rent-A-Car | p. 14 |
Coca-Cola (Japan) Company | p. 27 |
Battered Women Fighting Back! | p. 36 |
Wind Technology | p. 45 |
The Metropolitan Museum of Art | p. 51 |
California Valley Wine Company | p. 66 |
Market Orientation and Organizational Learning | |
Navistar International Transportation Corporation | p. 87 |
Floral Farms | p. 97 |
Quality Plastics International S.A. de C.V. | p. 104 |
Food Lion, Inc. | p. 111 |
Banco Nacional de Comercio Exterior, S.N.C. | p. 122 |
Optical Fiber Corporation | p. 132 |
Growth Strategies | |
Golden Valley Microwave Foods, Inc. | p. 152 |
Blockbuster Entertainment Corporation | p. 159 |
SystemSoft Corporation | p. 172 |
Angostura Bitters, Inc. | p. 183 |
The Bacova Guild, Ltd. | p. 191 |
The Faith Mountain Company | p. 206 |
Market Target Strategies | |
Amtech Corporation | p. 238 |
During AG (Fottle) | p. 250 |
Murphy Brewery Ireland, Limited | p. 264 |
Shorin-Ryu Karate Academy | p. 279 |
LoJack Corporation | p. 295 |
Algonquin Power and Light Company | p. 307 |
Marketing Relationship Strategies | |
ABB Traction Inc. | p. 323 |
Ambrosia Corporation-San August | p. 332 |
Electro-Products Limited | p. 347 |
Southern Home Developers | p. 354 |
Konark Television India | p. 365 |
Powrtron Corporation | p. 375 |
Taurus Hungarian Rubber Works | p. 385 |
Marketing Program Development | |
Dunkin' Donuts | p. 411 |
Rollerblade, Inc. | p. 418 |
L'Oreal Nederland B.V. | p. 424 |
Apache Power, Inc. | p. 434 |
Capital | p. 440 |
National Breweries | p. 461 |
Chemical Additives Corporation-Specialty Products Group | p. 469 |
Planning, Organizing, and Implementing Marketing Plans and Assessing Performance | |
CUTCO International | p. 491 |
Yoplait USA | p. 521 |
Cima Mountaineering, Inc. | p. 527 |
Longevity Healthcare Systems, Inc. | p. 544 |
La-Z-Boy Chair Company | p. 559 |
Bear Creek Golf Range | p. 576 |
Wentworth Industrial Cleaning Supplies | p. 591 |
Marketing Financial Analysis | p. 606 |
Guide to Case Analysis | p. 612 |
Index of Cases | p. 623 |
Table of Contents provided by Blackwell. All Rights Reserved. |