Brainstorm Using Science to Spark Maximum Creativity

Creativity is often considered an innate gift, not something that can be learned or optimized. In fact, there is an entire branch of science devoted to dissecting, understanding, and stimulating creativity. Scientific American, the oldest continuously published magazine in the U.S., has been bringing its readers unique insights about developments in science and technology for more than 150 years. BRAINSTORM brings together material previously published in Scientific American Mind: Fostering Group Creativity, Unleashing Creativity, Principled Problem Solving, and The Eureka Moment. It provides a fascinating, informative, and clearly explained exploration of the science of creativity, breaking down right versus left-brained thinking, the relationship between intelligence and creativity, and why sometimes it’s important to think inside the box. Learn how to ignite your creative spark through restructuring problems, keeping a curious and open mind, and knowing when to rest and let your unconscious mind do some of the work. The audiobook also features a roundtable discussion on creativity with several leading scientists and Scientific American editor Mariette DiChristina.

MARIETTE DICHRISTINA joined Scientific American as executive editor in April 2001. She also runs the bimonthly Scientific American Mind and manages
Scientific American’s quarterly newsstand special editions. Previously, she was executive editor of Popular Science, where she worked for nearly 14 years.
Her writing and editing about space topics helped garner Popular Science the Space Foundation’s 2001 Douglas S. Morrow Public Outreach Award. DiChristina is currently vice president of the board of the National Association of Science Writers, and former chair of Science Writers in New York. She holds a B.S. in magazine journalism from Boston University.