With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, and Victor Papanek, to name only a few.The Industrial Design Readeris an excellent resource for educators, students, and practicing designers. Features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others Copublished with the Design Management Institute, which will actively promote the book to its membership

Carma Gorman teaches industrial design at Southern Illinois University at Carbondale and has been published in numerous industry periodicals.

Foreword

vi

Preface

vii

Acknowledgments

ix

Editor's Note

xi

1851-1875

1852: Henry Cole, "On the International Results of the Exhibition of 1851"

3

(8)

1852: Horatio Greenough, "The Law of Adaptation"

11

(3)

1853: John Ruskin, "The Nature of Gothic"

14

(5)

1856: Owen Jones, Grammar of Ornament

19

(3)

1867: Karl Marx, "The Capitalist Character of Manufacture"

22

(3)

1868: Charles Eastlake, Hints on Household Taste

25

(3)

1873: Christopher Dresser, Principles of Decorative Design

28

(7)

1876-1900

1877: William Morris, "The Lesser Arts"

35

(5)

1882: Lewis Foreman Day, "To Ladies and Amateurs"

40

(4)

1893: Candace Wheeler, "Decorative and Applied Art"

44

(3)

1897: Henry van de Velde, "A Chapter on the Design and Construction of Modern Furniture"

47

(2)

1899: Thorstein Veblen, "Pecuniary Canons of Taste"

49

(6)

1901-1925

1901: Frank Lloyd Wright, "The Art and Craft of the Machine"

55

(6)

1905: Josef Hoffmann and Koloman Moser, "The Work-Program of the Wiener Werkstätte"

61

(3)

1908: C.R. Ashbee, Craftsmanship in Competitive Industry

64

(6)

1909: Filippo Tommaso Marinetri, "The Foundation and Manifesto of Futurism"

70

(4)

1910: Adolf Loos, "Ornament and Crime"

74

(8)

1911: Hermann Muthesius, "Aims of the Werkbund"

82

(2)

1911: Frederick Winslow Taylor, The Principles of Scientific Management

84

(4)

1914: Hermann Muthesius and Henry van de Velde, Statements from the Werkbund Conference of 1914

88

(4)

1919: Christine Frederick, "The Labor-Saving Kitchen"

92

(5)

1919: Walter Gropius, "Program of the Staatliche Bauhaus in Weimar"

97

(4)

1922: Theo van Doesburg, "The Will to Style"

101

(3)

1922: Alexander Rodchenko and Varvara Stepanova, "Program of the First Working Group of Constructivists"

104

(2)

1923: Le Corbusier, "Eyes Which Do Not See: Automobiles"

106

(7)

1925: Helen Appleton Read, "The Exposition in Paris"

113

(8)

1926-1950

1928: Henry Ford, "Machinery, The New Messiah"

121

(2)

1930: Fortune, "Color in Industry"

123

(2)

1930: Sigmund Freud, Civilization and Its Discontents

125

(4)

1932: Earnest Elmo Calkins, "What Consumer Engineering Really Is"

129

(3)

1934: Alfred H. Barr, Jr. and Philip Johnson, Machine Art

132

(3)

1934: Norman Bel Geddes, "Streamlining"

135

(2)

1935: Marcy Babbitt, "As a Woman Sees Design: An Interview with Belle Kogan"

137

(3)

1936: Fortune, "What Man Has Joined Together ..."

140

(2)

1940: Harold Van Doren, "The Designer's Place in Industry"

142

(2)

1941: Eliot Noyes, Organic Design in Home Furnishings

144

(2)

1950: Edgar Kaufmann, Jr., What is Modern Design?

146

(9)

1951-1975

1951: Raymond Loewy, "The MAYA Stage"

155

(4)

1953: Dwight D. Eisenhower, "Peaceful Uses of Atomic Energy"

159

(3)

1955: Henry Dreyfuss, "Joe and Josephine"

162

(7)

1958: Program of the Hochschule für Gestaltung, Ulm

169

(3)

1959: Richard Nixon and Nikita Khrushchev, "The Kitchen Debate"

172

(3)

1963: Ann Ferebee, "Is Industrial Design Color Blind?"

175

(2)

1964: Edward Carpenter, "Statement: The Designing Women"

177

(4)

1965: Ralph Nader, Unsafe at Any Speed

181

(3)

1966: Robert Venturi, Complexity and Contradiction in Architecture

184

(2)

1969: R. Buckminster Fuller, Operating Manual for Spaceship Earth

186

(2)

1971: Victor Papanek, Design for the Real World

188

(3)

1973: Richard Nixon, "Address to the Nation About Policies To Deal With the Energy Shortages"

191

(8)

1976-2000

1976: Alexander Kira, "Historical Aspects of Personal Hygiene Facilities"

199

(2)

1984: Klaus Krippendorff and Reinharr Butter, "Product Semantics: Exploring the Symbolic Qualities of Form"

201

(3)

1984: Barbara Radice, "Memphis and Fashion"

204

(4)

1984: Dieter Rams, "Omit the Unimportant"

208

(3)

1985: The Japan Management Association, "Just-In-Time at Toyota"

211

(3)

1988: C. Thomas Mitchell, "The Product As Illusion"

214

(1)

1990: Americans With Disabilities Act (U.S. Public Law 101-336)

215

(2)

1991: Kenichi Ohmae, "Global Products"

217

(3)

1992: David H. Rice, "What Color Is Design?"

220

(3)

1996: Charles Jencks, "The Post-Modern Information World an the Rise of the Cognitariat"

223

(4)

1998: Kenji Ekuan, "Japanese Aesthetics"

227

(2)

1999: Hartmut Enslinger, "Frog Stands For ..."

229

(1)

1999: Donald Norman, "Time for a Change: Design in the Post-Disciplinary Era"

230

(3)

Index

233

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