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9788497937436

El Libro Negro De Las Marcas/ the Black Book of Marks: El Lado Oscuro De Las Empresas Globales / the Dark Side of Global Business

by ; ;
  • ISBN13:

    9788497937436

  • ISBN10:

    8497937430

  • Format: Paperback
  • Copyright: 2005-09-30
  • Publisher: Debolsillo
  • Purchase Benefits
List Price: $11.95
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Table of Contents

Prologo 11(10)
Inescrupuloso & Cia
21(48)
Suplicios de Tantalo para los telefonos moviles
69(30)
Conejillos de Indias
99(30)
Negocios turbios
129(28)
La cadena alimentaria
157(26)
Pan y circo
183(18)
Por un punado de dolares
201(14)
Exportacion de problemas
215(16)
Beneficios a costa de la democracia
231(28)
Informacion de las marcas
259(98)
Adidas/Salomon AG
260(2)
Agip
262(2)
Aldi/Hofer
264(2)
Aventis
266(2)
Bayer AG
268(2)
Boehringer Ingelheim GmbH
270(2)
BP p.l.c.
272(2)
Bristol-Myers Squibb Company
274(2)
C&A
276(2)
Chicco (Artsana S.p.A.)
278(2)
Chiquita Brands International Inc.
280(2)
Coca-Cola Company
282(2)
DaimlerChrysler AG
284(2)
Fresh Del Monte Produce Inc.
286(2)
Deutsche Bank AG
288(2)
The Walt Disney Company
290(2)
Dole Food Company Inc.
292(2)
Donna Karan International Inc.
294(2)
Dresdner Bank AG
296(2)
Exxon-Mobil Corporation
298(2)
Ford Motor Company
300(2)
Gap Inc.
302(2)
General Motors Corp.
304(2)
GlaxoSmithKline
306(2)
Hennes & Mauritz AB
308(2)
Knoll GmbH
310(2)
Kraft Foods International Inc.
312(2)
Levi Strauss & Co.
314(2)
Maisto
316(2)
Mattel
318(2)
McDonald's Corporation
320(2)
Mitsubishi Corporation
322(2)
Monsanto
324(2)
Nestle S. A.
326(2)
Nike Inc.
328(2)
Novartis
330(2)
Pfizer Inc.
332(2)
Procter & Gamble Company
334(2)
Reebok International Ltd.
336(2)
Samsung Group
338(2)
Schering AG
340(2)
Royal Dutch/Shell Group
342(2)
Siemens AG
344(2)
Tommy Hilfiger Corporation
346(2)
Total S.A.
348(2)
Triumph International
350(2)
Unilever Group
352(2)
Wal-Mart Stores Inc.
354(3)
Notas 357(34)
Lista de lecturas 391

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