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9781403934147

Developing Strategies for International Business : The Wrap Process

by
  • ISBN13:

    9781403934147

  • ISBN10:

    1403934142

  • Format: Trade Book
  • Copyright: 2004-12-17
  • Publisher: Palgrave Macmillan
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Supplemental Materials

What is included with this book?

Summary

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.

Author Biography

Angus Gillon is Managing Director and Director of Consulting with International Consultancy Group Ltd, which he co-founded in the 1970s.

Lynne Pearson is Senior Consultant at International Consultancy Group.

Table of Contents

List of Figures viii
Foreword and Acknowledgments x
Chapter 1 International Business Rationale
Awareness counts
1(2)
International thinking - negative and positives
3(2)
The essential rationale
5(2)
Exporting v. international business
7(3)
Pulling it together: the international mindset
10(4)
Chapter 2 Overview of the WRAP Process
What is WRAP?
14(2)
How does WRAP work?
16(2)
Step 1: Internal assessment
18(1)
Step 2: Development of external information
19(1)
Step 3: Analysis and prioritization
19(1)
Step 4: Determining Strategic options
20(1)
Evaluation and reassessment
21(1)
Strategy development
22(1)
Implementation, monitoring and management
23(5)
Chapter 3 International Business Cultures
Cultural priorities
28(4)
Key cultural characteristics of the marketplace
32(14)
Language and communication
32(1)
Regionalization
33(1)
Religion and belief
34(1)
Geography, infrastructure and climate
35(1)
Legal and regulatory issues
36(3)
Business ethics
39(2)
Security and threat assessment
41(5)
Chapter 4 Understanding International Customers
Identifying the real customer base
46(1)
Drivers in customer market sectors
47(4)
Tracking customer movements
51(7)
Tracking population shifts
54(4)
Chapter 5 Building a Foundation
Internal assessment
58(10)
Available resources
59(7)
Market perceptions
59(1)
Corporate culture
60(2)
Management resources
62(1)
Operational resources
63(1)
Financial resources
64(1)
Current products
65(1)
Competitive environment
66(1)
Corporate background
67(1)
External information: establishing the search
68(12)
Creating strategic objectives
68(3)
Parameters and criteria
71(9)
Chapter 6 Information Development
The nature and value of information
80(3)
Rationale behind information development
83(1)
The information development process
84(2)
The market model
86(2)
Building the market model
88(3)
Key comparators and contextual information
91(4)
Key comparators
91(1)
Contextual information
92(3)
Data extrapolation
95(6)
Chapter 7 Analysis and Strategic Prioritization
Recognizing the corporate subtext
101(3)
Gaining focus: the prioritization process
104(7)
Strategy audit
111(4)
Chapter 8 Routes to Market
What is presence
115(3)
Reaching the market
118(5)
External barriers
119(2)
Operational barriers
121(2)
Supply chain
123(2)
Routes to market: establishing presence
125(10)
Indirect presence
125(3)
Distributors and agents
128(4)
Licensing
132(1)
Piggy-backing
132(1)
Direct presence
133(1)
Joint ventures and acquisition
134(1)
Direct marketing
135(1)
Franchising
135(1)
Non-domestic supply: production and outsourcing
135(8)
Chapter 9 Building a Strategy
Strategic objectives
143(1)
Resources and competencies
144(4)
Priority targets
148(3)
Business environment
151(3)
Business opportunity
154(1)
Developing options
155(3)
Example of a developed strategy
158(3)
What to do if it all goes wrong
161(4)
Chapter 10 Strategy Implementation and Management
Components of implementation
165(6)
Action plan and time-scale
165(3)
Implementation Budgets
168(1)
Project management or facilitation
169(2)
Managing the strategy
171(3)
Conclusions
174(3)
Bibliography 177(1)
Index 178

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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