Preface for Students and Others Interested in Fashion | ix | ||||
Preface for Instructors | xii | ||||
Acknowledgments | xiv | ||||
Unit 1 The Fashion World versus the Real World | 1 | (104) | |||
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3 | (11) | |||
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14 | (25) | |||
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39 | (18) | |||
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57 | (13) | |||
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70 | (18) | |||
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88 | (17) | |||
Unit 2 The Product Development Process | 105 | (174) | |||
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107 | (39) | |||
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146 | (9) | |||
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155 | (16) | |||
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171 | (30) | |||
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201 | (34) | |||
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235 | (23) | |||
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258 | (14) | |||
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272 | (7) | |||
Unit 3 Technology, Politics, and Geography: Where in the World Is All This Going? | 279 | (56) | |||
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281 | (23) | |||
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304 | (9) | |||
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313 | (12) | |||
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325 | (10) | |||
Unit 4 So, After All This, Is the Fashion Business for You? | 335 | (32) | |||
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337 | (8) | |||
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345 | (7) | |||
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352 | (15) | |||
About the Author: Maurice J. Johnson | 367 | (2) | |||
About the Author: Evelyn C. Moore | 369 | (2) | |||
Index | 371 |
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