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Ronald L.Kerber, Ph.D. is the former executivevice president and CTO of Whirlpool Corporation. He is a leadingconsultant with the Department of Defense.
Timothy M. Laseter, Ph.D. serves on the facultyof the Darden Graduate School of Business Administration at the Universityof Virginia.
Product creation leadership : delivering business results | p. 3 |
Product idea generation : sensing customer needs and market opportunities | p. 19 |
Technology capabilities : separating invention and execution | p. 47 |
Product creation process design : leveraging discipline and judgment | p. 71 |
The competitive product portfolio : integrating process and product architecture | p. 109 |
People and project management : inspiring and leading the workforce | p. 135 |
Innovation partnerships : connecting the extended enterprise | p. 165 |
Walt Disney imagineering : stories of the impossible | p. 193 |
Mars Incorporated : consumer-driven innovation | p. 213 |
Whirlpool Corporation : building a global product creation capability | p. 235 |
United Technologies Corporation : discipline and balance in innovation | p. 259 |
IBM : leveraging customer focus, research, and collaboration | p. 279 |
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