Alycia Perry and David Wisnom III are cofounders of Versant Identity, a branding identity consulting company. Their clients include AT&T, DuPont, Frito-Lay, Visa, Procter & Gamble, and Lucent.
Preface | p. xi |
Identity ABCs: Brand identity, branding, brand building ... no, they're not the same | p. 1 |
Demystifying Positioning Strategy: Yes, strategy can be simple ... and flexible | p. 23 |
The Anomaly of Naming: The reasons 98 percent of the English dictionary is trademarked | p. 55 |
The Yin and Yang of Visual Identities: The path to creating your visual personality | p. 95 |
Identity Messaging: You've got a name and know what you look like, but what do you say? | p. 137 |
Digital Identity: Identities and the multidimensional experience | p. 161 |
Ingredient Branding, Technology Branding, and Other Interesting Formulas: Other unique identity opportunities | p. 183 |
Applying the Knowledge: What to consider when creating (or refocusing) your own identity | p. 197 |
Notes | p. 217 |
Index | p. 219 |
Table of Contents provided by Syndetics. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.