Acknowledgments | p. xi |
About the Website | p. xiii |
Foreword | p. xv |
Introduction | p. xix |
Planning the Trip: How to Approach Local Business Research | p. 1 |
Take a Geography Lesson | p. 2 |
Small Locations Don't Live in Isolation | p. 2 |
Take Time for a Reality Check | p. 3 |
Be Flexib | p. 5 |
Throw In a Little Creativity | p. 6 |
Use the Web to Find Sources Rather Than Just Answer | p. 7 |
Verify What You Find | p. 10 |
Know When It's Time to Pay | p. 11 |
Packing the Essentials: Key Resources for Local Business Research | p. 13 |
So Many Choices | p. 14 |
People Resources | p. 15 |
Government Resources | p. 16 |
Local Organizations | p. 26 |
Specialized Resources | p. 28 |
News Resource | p. 30 |
Social Media Resources | p. 34 |
Avoiding Shady Characters: Evaluating Information on the Web | p. 41 |
What's the Problem? | p. 41 |
Tips for Finding Quality Local Information | p. 46 |
Local Demographic | p. 57 |
About Local Demographics | p. 57 |
Before You Get Started | p. 59 |
Decision Points | p. 63 |
Best Places to Look | p. 64 |
Putting It Into Action | p. 73 |
Local Economic | p. 77 |
About Local Economics | p. 77 |
Before You Get Started | p. 78 |
Decision Points | p. 81 |
Best Places to Look | p. 84 |
Putting It Into Action | p. 99 |
Local Companies | p. 105 |
About Local Companies | p. 105 |
Before You Get Started | p. 106 |
Decision Points | p. 108 |
Best Places to Look | p. 111 |
Putting It Into Action | p. 125 |
Looking for Locals | p. 129 |
About Looking for Locals | p. 129 |
Before You Get Started | p. 131 |
Decision Points | p. 133 |
Best Places to Look | p. 135 |
Putting It Into Action | p. 144 |
Local Issues | p. 149 |
About Local Issues | p. 149 |
Before You Get Started | p. 151 |
Decision Points | p. 153 |
Best Places to Look | p. 157 |
Putting It Into Action | p. 164 |
Paying at the Pump: Fee-Based Sources for Local Business Information | p. 171 |
Fee-Based vs. Free Resources | p. 172 |
Types of Fee-Based Sources | p. 175 |
Pricing | p. 176 |
What's the Value of Your Time? | p. 178 |
Fee-Based Sources for Local Information | p. 179 |
Resource Roadmap: Key Sources for Local Research | p. 189 |
How Do I…?: Short Guides to Local Business Research | p. 231 |
About the Author | p. 241 |
Index | p. 243 |
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