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9780697132376

Radio-Television-Cable Management

by ;
  • ISBN13:

    9780697132376

  • ISBN10:

    0697132374

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 1998-04-01
  • Publisher: McGraw-Hill College

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Supplemental Materials

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Summary

Radio-Television-Cable Management explores the essential elements of broadcast management, stressing the need for excellence while at the same time balancing the requirements of the public, the owners, and the Federal Communications Commission. The text looks at all levels of management in each of the major components of the broadcasting/cable business including personnel, audiences, programming, sales, financial, legal, and engineering. Historical and factual data are interwoven throughout.

Author Biography

James A. Brown is Associate Professor of Telecommunication and Film at the University of Alabama. He has written numerous articles, chaired broadcasting departments at three schools, and has wide consulting experience.

Table of Contents

Chapter 1 Managing Electronic Mass Media Systems

Chapter 2 Theories of Managing

Chapter 3 Principles of Managing and the Manager’s Role

Chapter 4 Profiles of Middle Managers

Chapter 5 Managing Media Personnel

Chapter 6 Managers and Media Audiences

Chapter 7 Managing Local Programming

Chapter 8 Mangers and National Programming

Chapter 9 Managing Marketing & Sales

Chapter 10 Financial Management

Chapter 11 Managers and the Law

Chapter 12 Managers and Technology: Engineering

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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