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9781857882513

Corporate Combat - The Art of Market Warfare in the Business Battlefield : When Business Is War, These Are the Rules of Competitive Strategy

by
  • ISBN13:

    9781857882513

  • ISBN10:

    1857882512

  • Format: Hardcover
  • Copyright: 2000-02-01
  • Publisher: Natl Book Network
  • Purchase Benefits
List Price: $25.00

Summary

Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns.

Table of Contents

Preface xiii
Corporate Combat, Market Warfare
1(26)
The three lessons of warfare
5(2)
Possessing a `SWAT'
7(2)
Developing a competitive SWAT
9(2)
Possessing a high force:space ratio
11(2)
Possessing a strong defensive position
13(2)
Applying the three lessons to your strategy
15(3)
Head-to-head strategies
18(3)
Raiding strategies
21(2)
Which strategy is right for you?
23(4)
Part I The Three Most Important Lessons of Warfare 27(90)
The Force:Space Ratio
28(29)
Battering the enemy into submission: El Alamein, 1942
28(3)
Numerical superiority: Lanchester's N-square law
31(1)
My wallet's bigger than your wallet
32(1)
Numerical superiority: Mircrosoft vs Netscape
33(4)
The power of economies of scale: Intel
37(2)
The big get bigger while the small...
39(1)
The law of increasing returns and computer software
40(1)
Increasing returns: Microsoft's MS-DOS and IBM
41(2)
The importance of the force:space ratio
43(1)
The force:space ratio: Napoleon and French system of corps
44(3)
Achieving local superiority
47(1)
Achieving local superiority: the Battle of Blenheim, 1704
48(2)
Achieving local superiority the Arab-Israeli War, 1973
50(3)
The force:space; ratio in business: the downside of size
53(4)
The Tactical Primacy of the Defense
57(34)
The Battle of Thermopylae, 481 BC
58(1)
The Battle of Somme, 1916
59(2)
The power of fighting defensively in business
61(2)
The tactical power of the defense: Barnes & Noble vs Amazon
63(3)
Four levels of customer fortifications
66(1)
Improving service levels: Dyson
67(3)
Building customer relationship: Nestle Buitoni
70(3)
Creating exit barriers for customers: frequent flyer schemes
73(2)
Building barriers for the competition: Wall's ice cream
75(1)
The importance of securing the flanks
76(1)
The Gulf War: Operation Desert Storm, 1990
76(6)
Securing the flanks commercially
82(1)
Securing the flanks: Kingfisher vs Wal-Mart
83(2)
Honda vs Harley-Davidson
85(2)
New Coke
87(3)
Self-diagnostic questionnaire
90(1)
The Importance of Possessing a SWAT
91(26)
Developing a competitive SWAT
94(1)
Why it is a company's own fault if its customers are obsessed with price
95(1)
The competitive SWAT matrix
96(3)
Kwiksave
99(2)
Levi Strauss
101(2)
McDonald's
103(3)
The three routes to possessing a competitive SWAT
106(1)
Core competencies
106(3)
Identifying the future before it arrives
109(2)
Hewlett-Packard printers
111(1)
The future of retailing
112(4)
Self-diagnostic questionnaire
116(1)
Part II How to Develop A Swat 117(60)
Alexander the Great -- Low-cost SWATs
118(24)
The Battle of Issus, 333 BC
121(3)
Low-cost leadership as a SWAT
124(1)
Cost reduction
124(1)
Reduction of costs per unit
125(2)
Elimination of costs via restructuring
127(1)
Dell Computer
127(3)
Direct provision of financial services
130(2)
The sky's the limit: the rise of the no-frills airline
132(3)
Lexus vs BMW and Mercedes
135(3)
Risks of a low-cost strategy
138(1)
Harris Queensway
139(2)
Self-diagnostic questionnaire
141(1)
The Roman Legion -- Differentiated SWATs
142(19)
Weaknesses of the Macedonian system
142(1)
The perfect fighting machine
143(1)
Advantages over the phalanx
144(1)
The legion perfected
145(2)
The Battle of Carrhae, 53 BC
147(2)
Commercial differentiation
149(1)
Vision Express
150(2)
Snap-On Tools
152(1)
Differentiating a commodity: Graniterock
153(1)
Weaknesses of a differentiation strategy
154(2)
Nike
156(3)
The Greyhound bus company
159(1)
Self-diagnostic questionnaire
160(1)
The English Longbow -- Focused SWATs
161(16)
Davids vs Goliath
162(1)
The `discovery' of the longbow
163(1)
The Battle of Crecy, 1346
164(3)
Focusing on one sector of the market
167(2)
L'eggs
169(1)
Scandinavian Air Services
170(1)
Fairlines
171(1)
Ben Sherman
172(1)
Risks of a focus strategy
173(3)
Self-diagnostic questionnaire
176(1)
Part III Combat Appreciation: How to Choose the Strategy that is Right for You 177(74)
The Basic Strategic Options
178(19)
Offensive military strategies
179(1)
Defensive military strategies
180(1)
A succession of strategies: the campaigns of Alexander the Great
181(3)
Progressing from one strategy to another: guerrilla warfare in Indochina
184(3)
Combat appreciations
187(3)
Commercial strategic options
190(3)
Pursuing more than one strategy
193(3)
Self-diagnostic questionnaire
196(1)
Head-to-head Strategies
197(27)
Head-to-head combat strategies
197(1)
Head-to-head combat strategy: the German invasion of France, 1940
198(3)
Head-to-head combat strategies in business
201(2)
Selective use of terrain
203(1)
Battle of Cannae, 216 BC
204(3)
Using terrain to negate a business enemy's size
207(1)
McDonald's, Beamish stout and Avis
208(1)
Sega vs Nintendo
209(2)
Head-to-head logistics strategies
211(2)
Using a head-to-head logistics strategy defensively: Napoleon's invasion of Russia, 1812
213(4)
Using a head-to-head logistics strategy offensively: the English conquest of Wales
217(2)
Head-to-head logistics strategies in business
219(1)
Wal-Mart
220(3)
Self-diagnostic questionnaire
223(1)
Raiding Strategies
224(17)
Using a raiding combat strategy offensively: England in the Hundred Years' War
225(2)
Using a raiding combat strategy defensively: Persia vs Rome
227(1)
Raiding strategies in business
228(2)
Interski
230(1)
Telco vs AT&T
231(2)
Maxim Integrated Products
233(1)
Enterprises Rent-A-Car
234(2)
Holiday Autos
236(1)
Raiding logistics vs head-to-head combat strategies in the microprocessor market
237(3)
Self-diagnostic questionnaire
240(1)
Conclusion
241(10)
Bibliography 251(4)
Index 255

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