did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780333773864

The Political Economy of Sport

by ; ;
  • ISBN13:

    9780333773864

  • ISBN10:

    0333773861

  • Format: Hardcover
  • Copyright: 2005-11-29
  • Publisher: Palgrave Macmillan
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $120.00 Save up to $101.44
  • Buy New
    $119.40
    Add to Cart Free Shipping Icon Free Shipping

    PRINT ON DEMAND: 2-4 WEEKS. THIS ITEM CANNOT BE CANCELLED OR RETURNED.

Supplemental Materials

What is included with this book?

Summary

The Political Economy of Sport provides an understanding of sport in a political-economic context set against the backdrop of increasing globalization. The contributors view globalization as contested terrain in which economic, technological and cultural features are intertwined. The chapters, grouped in three parts, offer a remarkably topical discussion of sport while locating sport within trends and characteristics of advanced capitalism. Considered together, they provide evidence of similar forces affecting, and being affected by the internationalization of sports and sport-related enterprises. Issues addressed include the expansion of neo-liberalist ideology/deregulation, vertical integration of media and sport markets, competition for capital investment at all geographical levels, and brand-name marketing of sport and sport-related goods and services. In addition, the contributors include perspectives of non-elites: schoolchildren, grassroots supporters of sports clubs and urban residents. Book jacket.

Author Biography

John Nauright is in the Department of Human Movement Studies, University of Queensland, Australia.

Kimberly Schimmel is Assistant Professor, School of Physical Education, State University, Ohio.

Table of Contents

List of Figures and Tables
vii
Preface and Acknowledgements viii
Notes on the Contributors x
List of Abbreviations
xiv
Sport and International Political Economy: An Introduction
1(18)
Kimberly S. Schimmel
Part I Transnational Alliances: Manufacturing, Merchandising and Brand-Name Marketing in the Sport Industry
Playing an Aerial Game: The New Political Economy of Soccer
19(19)
Richard Giulianotti
Recapturing Olympic Mystique: The Corporate Invasion of the Classroom
38(19)
Tara Magdalinski
Kimberly S. Schimmel
Timothy J. L. Chandler
Part II Active Moments: Capitalist Production, Cultural Change and Patterns of Resistance
Global Struggles, Local Impacts: Rugby League, Rupert Murdoch's `Global Vision' and Cultural Identities
57(28)
Mark Falcous
The Media Sport Cultural Complex: Football and Fan Resistance in Australia
85(19)
Murray G. Phillips
Brett Hutchins
Bob Stewart
Paradoxes of Material Culture: The Political Economy of Surfing
104(25)
Douglas Booth
Part III Place Competition: Sport Mega-Events and Urban Development
Selling Places: Hallmark Events and the Reimaging of Sydney and Toronto
129(23)
C. Michael Hall
Public Policy, Sports Investments and Regional Development Initiatives in Japan
152(31)
Wolfram Manzenreiter
John Horne
The `Green' Games Sydney 2000 Played
183(25)
Gordon Waitt
Conclusion: The Political Economy of Sport in the Twenty-first Century
208(7)
John Nauright
Index 215

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program