What is included with this book?
List of Illustrations | p. vii |
List of Figures | p. ix |
List of Tables | p. x |
Acknowledgements | p. xi |
Notes on Contributors | p. xiv |
Introduction | p. 1 |
Africa and the Middle East | |
Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes | p. 11 |
Schematic Representations in Election Advertisements in Jordan | p. 39 |
Europe | |
Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of Ethos, Logos and Pathos | p. 69 |
The Localisation of Advertising Print Media as a Multimodal Process | p. 97 |
'Glocalisation': Exploring the Dialectic between the Local and the Global | p. 123 |
Alcohol Advertising in Aeroflot | p. 146 |
Asia and Oceania | |
'In India, nobody wants to be dark': Interpreting the Fairness Ideology through Intersemiotic Complementarity | p. 175 |
A Multisemiotic Analysis of a Chinese Long Scroll Painting | p. 196 |
Multimodality in Japanese Anti-war Placards | p. 217 |
Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets | p. 246 |
North and South America | |
Multilingual California: Spanish in the Market | p. 273 |
A Comparative Study of Brazilian and British Images of the Black Body | p. 299 |
Index | p. 325 |
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