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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn
MADAN BIRLA is a speaker, consultant, and trainer for companies around the world. A veteran of FedEx for 22 years, he was a member of FedEx's Long Range Planning Committee where he worked closely with founder and CEO, Fred Smith, in developing and implementing innovative business growth strategies.
Praise for Unleashing Creativity and Innovation
Foreword
Preface
Introduction
Part I Creativity and Innovation:The Keys to Enterprise Growth and Career Success in the 21st Century
Part II The Four Requirements for the Mind to Generate Creative Ideas
Part III Seven ‘Unleashing Creativity’ Lessons from Nature for Creating the Requirements
Part IV The Tested and Proven Three-Step Innovation Process
Part V Two ‘Leading for Innovation’ Lessons from Nature for Engaging Your Team in the Innovation Process
Closing Thoughts: MINT in Action
Acknowledgements
About the Author
References
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.