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Small Business Management: An Entrepreneurial Emphasis,9780538890151
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Small Business Management: An Entrepreneurial Emphasis

by
Edition:
11th
ISBN13:

9780538890151

ISBN10:
0538890150
Media:
Hardcover
Pub. Date:
7/14/1999
Publisher(s):
Cengage Learning
List Price: $226.66
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Summary

FoSMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures.

Table of Contents

Entrepreneurship: A World of Opportunity
The Entrepreneurial Life
Entrepreneurial Integrity: A Gateway to Small Business Opportunity
Starting From Scratch or Joining An Existing BusinesS
Getting Started
Franchises and Buyouts
The Family Business
Developing The New Venture Business Plan
The Business Plan: Visualizing the Dream
The Marketing Plan
The Human Resources Plan: Managers, Owners, Allies, and Directors
The Location Plan
The Financial Plan: Projecting Needs
The Financial Plan: Finding Sources of Funding
Planning the Harvest
Focusing On The Customer: Marketing Growth Strategies
Customer Relationships: The Key Ingredient
Product and Distribution Plans
Pricing and Credit Decisions
Promotional Planning
Global Marketing
Managing Growth In The Small Business
Professional Management in the Entrepreneurial Firm
Managing Human Resources
Managing Operations
Managing Risk in the Small Firm
Understanding What The Numbers Mean
Managing the Firm?s Assets
Evaluating Firm Performance
Table of Contents provided by Publisher. All Rights Reserved.


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