9780072817973

Small Business Management : An Entrepreneur's Guidebook with CD Business Plan Templates

by
  • ISBN13:

    9780072817973

  • ISBN10:

    0072817976

  • Format: Paperback
  • Copyright: 7/17/2002
  • Publisher: MCG (Manual)
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Summary

Small Business Management: An Entrepreneur's Guidebook, 4e, takes a practical, down-to-earth approach to planning, organizing, and managing a small business. While based on current research, theory, and practice, the material is presented from a "how-to" perspective, with many practical examples and applications from the business world. This text also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experience in the "real world" as an owner, manager or employee of one or more small businesses.inesses.

Table of Contents

PART I The Dynamic Role Of Small Business

Chapter 1 The Growing Importance of Small Business

Chapter 2 Challenging Opportunities in Small Business

Chapter 3 Forms of Ownership of Small Business

PART II How To Plan And Organize A Business

Chapter 4 Becoming the Owner of a Small Business

Chapter 5 Planning, Organizing and Managing a Small Business

Chapter 6 How to Obtain the Right Financing for Your Business

PART III How To Market Goods and Services

Chapter 7 Developing Marketing Strategies

Chapter 8 Promoting and Distributing

PART IV How To Organize and Manage the Business

Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 10 Maintaining Good Relationships with Your Employees and Their Representatives

PART V How To Operate The Business

Chapter 11 Obtaining and Laying Out Operating Facilities

Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control

Chapter 13 Profit Planning

Chapter 14 Budgeting and Controlling Operations and Taxes

Chapter 15 Using Computer Technology in Small Businesses

PART VII Providing Security For The Business

Chapter 16 Risk Management, Insurance, and Crime Prevention

Chapter 17 Maintaining Good Government Relations and Business Ethics

Chapter 18 Planning for the Future of Family-Owned Businesses

Workbook for Developing a Successful Business Plan

Glossary

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